Dr. Seuss’ The Lorax
Saturday, March 10, 2012 10:00 am
AMC Whitby 24 (map)
75 Consumers Dr
Whitby, ON, L1N 9S2
AMC Courtney Park 16 (map)
110 Courtney Park Drive East
Mississauga, ON, L5T 2Y3
AMC Kanata 24 (map)
801 Kanata Ave Unit A1
Kanata, ON, K2T 1E7
AMC Theatres® and Geneva Centre for Autism to Host Sensory Friendly Films®
AMC Theatres (AMC) and Geneva Centre for Autism have teamed up to bring families affected by autism and other disabilities and sensory issues a special opportunity to enjoy their favorite films in a safe and accepting environment on a monthly basis. .
Autism is a complex neurodevelopmental disability that affects a person’s ability to communicate and interact with others. It often comes with sensory challenges, such as hypersensitivity to light or sound, and children or adults affected by autism may not understand the social boundaries of movie theatre etiquette, such as not talking during the film or sitting still through most of the show.
In order to provide a more accepting and comfortable setting for children with autism or other special needs, AMC movie auditoriums will have their lights brought up and the sound turned down, families will be able to bring in their own gluten-free, casein-free snacks, and no previews or advertisements will be shown before the movie. Additionally, audience members are welcome to get up and dance, walk, shout or sing - in other words, AMC’s “Silence is Golden®” policy will not be enforced unless the safety of the audience is questioned. Tickets can be purchased on the day of the event.
It is estimated that 1 in 110 children in Canada are diagnosed with an autism spectrum disorder. The most recent epidemiological studies suggest that the rate of autism has increased from four cases per 10,000 to 95 cases per 10,000.
ABOUT AMC THEATRES
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 364 theatres with 5,196 screens in five countries. www.amctheatres.com
ABOUT GENEVA CENTRE FOR AUTISM:
We are a multi-service agency providing direct intervention services to children and families in the Toronto Area and providing training and consultation services to parents, professionals and other service providers across Ontario and Canada. www.autism.net